Positioning Statements, those few chosen words that best express why a Customer should connect.
Your BRAND name is your Masthead – your positioning statement is your Headline.
Creating positive consumer action is all about triggering a Customer’s positive behavioral desires.
Believe it or not, most consumers wish they could just buy everything – the positive emotions driven by the behavior of consuming is part of the human DNA. We feel that our life is under control by the ease of thought needed in saying YES.
Great Positioning Statements help customers say YES.
It’s a word or short phrase that sums up your value proposition, what makes you different, unique in the way you envisioned when you first set about your corporate and retail ambitions.
We will forever know – Just do it by Nike and Good Times Great Tastes from McDonald’s.
Importantly, the positioning statement allows you to remain relatable, seasonal, refreshed, and on-trend.
Complementing and establishing BRAND name heritage by association.
‘Catchy’ lines or asking Family, are not principals in discovering the true mechanics of a well-considered and art directed commercial FLAG for your Company.
Success favors the good ones… the others? …we just can’t seem to remember.
Looking for consultation regarding creative thinking for a better Positioning Statement under your Brand is now a vital component of your SEO strategy.
Consumers search by guesswork and hopeful outcomes, and companies that tap into consumers’ mindsets by positioning statement word search association to establish a far greater successful exposure percentage than those who haven’t considered it.
It’s about creating the doing action, and the correct positioning statement can help steer the want of involvement your way.
Once established, the right positioning statement can then be worked into your marketing strategy holistically, benefiting message delivery across digital, POS, corporate, and mainstream media placement.
MDI’s pool of creative partners can assist with all of the above.
best,
Swannie